PwC & Sainsburys at COP26

PwC & Sainsburys at COP26 Hybrid Event Solution

The Brief:

PwC and Sainsburys collaborated on a climate change report: Uncharted Waters: Preserving our most vital resource. The reports aim was to recognise that while they have made significant progress in improving the efficiency of water use across their operations, they have much to do in tackling water issues in our supply chain.

The Challenge:

With COP26 on the horizon, it seemed the perfect time to host an event to deliver content highlighting the results of the report to stakeholders who contributed to the compilation of this.

The turn around time for the event was extremely tight (1 week), and what made this event even more challenging was the dramatically increased security in and around Glasgow due to COP26.

The main challenge presented to Purple Patch – how can we host an intimate audience at PwC Glasgow Office during COP26, in addition to reaching a wider audience through the use of streaming technology at such a late notice. The event was to also include a live Q&A with questions submitted from both the live audience and virtual attendees.

The main challenge we came up against – difficulty sourcing crew, accommodation, transport, and storage within a highly secured city with planned protests and the presence of world leaders.

The Solution:

We arrived in Glasgow 1 day prior to the event with a bunch of technical equipment and camera crew for a tech check. The venue was booked out until 3 hours before broadcast limiting our set-up time. With no time for rehearsals on the event day, we set-up and tested the live broadcast to ensure smooth streaming before welcoming the speakers and live audience.

For the virtual audience, we built a bespoke branded website which allowed for the content to be streamed out live, in addition to questions to be submitted by the virtual audience. 

With the session going live, we had 4 panel members in-person and a screen behind them allowing for clear branding of the event. From the perspective of the virtual audience, we had 2x cameras to relay multiple shots and camera angles of the event.

We provided the same level of service for this Hybrid event as we would do with a live event – our team comprised of a producer, a sound engineer, 2x cameraman and of course a broadcast engineer.

The Result:

A seamless show streamed out live to over 100 virtual attendees with 20 attendees in-person. The clients for this event where extremely impressed with the outcome and slick running of the event given the short turn around times and lack of crew. 

Due to the event being hybrid, all content was recorded and is now available on demand, producing a lasting legacy of the live show.