Virtual Events: Why They Are Great For Networking

Virtual Events: Why They Are Great For Networking

Online networking has become more popular than ever. No wonder why virtual events offer great opportunities for networking.

Now that live events are back on the table, some event organisers are not sure whether virtual events are still a viable option for their corporate events, especially from a networking point of view. However, if experts are to be believed, virtual events have the potential to facilitate networking on an unprecedented level. In fact, there have been many virtual conferences organised over the last couple of years that have had their fair share of success.

If you too are considering a virtual or hybrid format for your corporate or networking events, but are worried if it will affect the networking aspect of your event, you have come to the right page! In this article, we share what makes virtual events a good choice for your upcoming corporate and networking events.

Why Virtual Events Are Great For Networking

Networking at virtual events is fairly straightforward

Needless to say, online networking lets you make connections effortlessly. In fact, almost half of the employed workforce would associate online networking with easier accessibility. At your next virtual event, you can organise virtual speed networking, break-out rooms, Q&A sessions or even moderated discussions to facilitate networking between the attendees.

Many employees prefer virtual meetings over live meetings

Did you know that more than 3 out of 5 (or precisely 61%) of the employees would prefer virtual or remote meetings over meeting in person, especially for large group meetings? On top of this, 2 out of 5 professionals prefer online networking over in-person networking and this number is increasing rapidly as a new generation of business professionals grows more familiar with online networking. In fact, nearly half of all businesses prefer networking online to networking in person. So, if you are planning a corporate meeting or gathering in the future, it’s important to consider the virtual and hybrid formats.

The trend continues in the future

Virtual events can generate a higher event ROI for the organisers, since the budget required is usually much lower than organising in-person events. The success of the virtual event format is attributed to negligible location or travel-related constraints, generally lower ticket prices, and wider audience reach. This is why 92% of the businesses continued hosting virtual and hybrid events, when travel restrictions were lifted and live events resumed.

More than one in five employees are expected to work fully remotely in the post-pandemic era, and almost two in five are expected to align with the hybrid work model. This implies that virtual meetings and events are here to stay.

People are interested in networking at virtual events

For most professionals, one of the biggest reasons for attending virtual events, right next to upgrading their knowledge on a specific topic of interest, is networking.

This is why small gatherings, round table discussions, and networking events in general are one of the most popular virtual event types.

Virtual meetings and online networking are seemingly more productive and effective

70% of professionals agreed that online networking lets them attend more meetings and be more productive. Another added benefit that 19% of them noted was that online networking was much more cost-effective than meeting people face-to-face. This is especially because there’s no need to travel to and from the meeting venue.

Location independence

The freedom to be able to attend an event, regardless of where you are located. All you need is a working internet connection, and you can attend that long-awaited event from your favourite coffee shop or even the comfort of your home. This is something that almost everyone appreciates about virtual events.

Final Thoughts

Even though many of us have an inherent desire to return to live events and the old way of meeting people, virtual events are here to stay. As an event organiser, you may also want to consider adjusting your event agenda with a mix of both the approaches, live and virtual, by hosting hybrid events and letting your audience get the best of both, in addition to networking opportunities.

With that being said, a lot of thought and planning goes into making virtual networking events successful. To learn more on this topic or to plan your upcoming event, contact our team of event planners today!

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