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Hybrid Events

What is a Hybrid Event?

Hybrid events are a combination of live and virtual events. Let’s say you host a product launch and invite a small number of people to attend. You also record and live stream the launch, so people who don’t show up in-person can tune in online. By facilitating live and virtual participation, you’re hosting a hybrid event. Hybrid events don’t have to be half-live, half-online, either.


You might host a conference and only make the keynote speech available for live streaming. Keep in mind that hosting a live event, filming it, and distributing the event film afterward doesn’t count as a hybrid event. To be hybrid, delegates should be able to access at least part of the event virtually as it’s taking place.

Why Hybrid Events?

When done properly, hybrid events bring together the best elements of live and virtual events. Attendees can benefit from the in-person networking of a live conference or the convenience of watching your event content from home. Hybrid event planners also give delegates the choice between attending in-person or tuning in online. Flexible options stand to increase your event’s overall participation.


Hybrid events connect your live audience with your virtual one. By offering your meeting or conference in both formats, you give attendees the choice of how they want to experience your event. In addition to accessibility, hybrid events have several other benefits:

Find the Right Solution for Your Hybrid Event

Why Purple Patch?

Purple Patch Group offers event services for live, virtual, and hybrid events. We’ve been in the London event business for over 10 years, hosting all three types of events.


If the prospect of organising a hybrid event sounds daunting to you, we can help.

Key Features 

Virtual Registration Process

Secure login, paid or unpaid

Branding for your organisation

Virtual lobby area for delegates

av support for events

Virtual Audience Engagement

Virtual Networking Opportunities

Plenary Sessions

Downloads & Replays

Our Hybrid Solutions 

Solution 1

Ideal for:
Company announcement
Product launch
Results announcement
Confidential meeting
  • Branded website
  • Basic delegate registration
  • Up to 4 live presenters
  • 1-2 hour event

Solution 2

Ideal for:
Workshop / training
Awards Ceremony
  • Up to 8 live presenters
  • 1 day event
  • Includes features from Solution 1

Solution 3

Ideal for:
Workshop / training

  • Up to 4 Breakout Rooms
  • Branded Exhibition areas
  • Downloadable content
  • Includes features from Solution 2

Solution 4

Ideal for:
Sales kick-off

  • Networking area
  • Live Q&A facility
  • In-depth analytics
  • Includes features from Solution 3

Solution 5

Ideal for:
Sales kick-off

  • Entire event delivered with your branding
  • 3D virtual environment
  • Includes features from Solution 4

We’d love to discuss your next event

Contact Us

How Our Hybrid Events Work?

latest technologies in the arena of event management | Purple Patch

Dedicated Live Studio Space

With our hybrid events, presenters will deliver their presentations in a live studio, which includes our technical crew for lighting, camera, and staging.

Centralised Platform for Broadcasting

We film and livestream the presenters to your virtual audience. Our hybrid services also allow for remote presenters, so all of your event content is webcast through a centralised platform.

Branded Virtual Environment

We can provide bespoke virtual worlds and branded digital overlays for your webcast.

Secure Login for Delegates

Your virtual participants will be able to log in through a secure portal, with enterprise-grade security and compliance.

Dedicated Support Teams

Throughout the entire event, Purple Patch’s expert event directors and broadcast quality technicians will be on-hand to lend support and ensure your hybrid event goes smoothly.

Our Previous Hybrid Conferences

Arla's Latest Virtual Event

Arla's Latest Virtual Event

One Health Annual Scientific Meeting (Virtual Conference)

One Health Annual Scientific Meeting (Virtual Conference)

Arla Webcast Live Conference Video Streaming

Arla Webcast Live Conference Video Streaming

Trusted by Brands

The team at Purple Patch are always striving to improve and search for new techniques and fresh ideas. We actively engage with our clients to take on-board their feedback on every aspect of the service they receive. Brands know that we care deeply about the success of their conferences and they can rely on us to achieve their objectives.

This has seen us continue to grow and expand into new and exciting industries, lending our expertise to some of the largest organisations. We work with brands like Sainsbury’s in an ongoing capacity on a variety of specialist conferences, producing clearly defined results based on their targets. Purple Patch are meeting organisers that create dynamic events that matter, always working to make sure your conference is the very best it can be.


How much does it cost?

Just like our face-to-face events, the cost of a virtual event varies depending on your specific requirements. We’ll help guide you to the best solution for your event.

Our virtual event solutions range from approx. £5k-£50+

Visit our Virtual Event Solutions Tool to help guide you

How long do you need to plan a virtual event?

We recommend at least 2 weeks planning, but ideally 4 or more. Most events are planned months in advance.

Unlike face-to-face events, you don’t have the worries of booking a venue so our team can move quickly to get everything set up for you.

How do you keep the audience engaged?

Virtual events require different strategies for keeping your audience engaged.

Remember to stay focused on why your audience are attending your event – what do you want them to KNOW, FEEL or DO differently as a result of attending?

Some of our recommendations are:

– Keep your presentations short and punchy (15-20mins max.)

– Give your audience plenty of breaks (every 45mins)

– Limit the overall length of your event (2-3hrs or less)

– Remove any ‘padding’ from your event and keep it straight to the point

– Make use of the polling and chat tools to ask questions and opinions

– Make use of multimedia tools and entertainment ideas during breaks

– Design your presentations with an online audience in mind

What platform do you use?

We have access to a range of trusted platforms with a variety of functions to suit your event and your budget. We will use the platform that best suits your needs.

Your audience and your presenters won’t need anything other than an internet connection to access the event – so no need for Skype / 365 / GoTo or any other accounts.

How good does my internet connection need to be?

We normally require a minimum 10Mb upload guaranteed connection for events where we stream from site (hybrid). This will be slightly different if we use the same connection to bring presenters in via Skype. In which case, we require a minimum 20Mb upload connection that is guaranteed.

Can I have my own branding on the platform?

Yes. Our platforms are all customizable and include branding e.g. your company logo and colours

How secure is the platform?

Our platform comes with enterprise-grade security and compliance

Can I use slides and videos in my presentations?

Yes. Presenters will be able to use presentation slides and pre-recorded video during their presentations

How many people can join a virtual event?

Up to 750 users can access a virtual event before additional costs are incurred

Do I need good Wi-Fi or internet connection to join a virtual event?

We stream at the lowest possible bitrate which allows our events to be viewed by the greatest number of users with different internet speeds

Can participants join by audio-only?

Yes. We can provide a dial in option just like a conference call – either at the client or the users cost.

Can I connect to presenters in international locations?

Yes. We can connect to anyone in the world. The only challenge is China and Chinese registered phones which can be overcome to certain extents.

Can I have breakout / syndicate rooms during my event?

Yes. We can accommodate multiple breakout/syndicate rooms either within the event platform or externally depending on your requirements and budget

Can I have exhibition spaces during my event?

Yes. We can accommodation exhibition areas with live or on demand content and downloadable materials.

Can I have audience Q&A during my event?

Yes. We can accommodation Q&A via a range of options including moderated chat function, Slido or in-person video link

Can my event be recorded?

Yes. We can record your event and provide you with a post-event edit or a copy of the raw files

Can I show pre-recorded video content or presentations?

Yes. We can play out pre-recorded video during your virtual event. We can also pre-record your presentations to play out ‘as live’

How will you support me during my virtual event?

We pride ourselves on providing unwavering levels of support to guide you through your event every step of the way. Our event managers are seasoned professionals at dealing with the stresses of live events and our crew and technicians are no different. In fact, many of them are TV Broadcast technicians with years of experience and knowledge.

Some functions of support include:

Producer – your single point of contact throughout – from pre-production through to

the live show and post-event follow up

On the day of your live show you will need any of the following experts depending

on the size and complexity of your virtual event:

Director – takes care of the presenters

Broadcast Technician(s) – checks and manages the incoming and outgoing streams

Vision Mixer – mixes the outgoing live feed to the stream

Graphics Operator – handles all presentation materials

Show Caller – calls the technical running of the show from beginning to end

Sound Technician – manages all audio requirements

What are the different types of virtual events?

There are 3 main types of virtual event:

– 100% virtual – this means all presenters and audience members are in different locations logging onto the platform to access the event (perfect for international events or in the case of lockdown scenarios)

– Hybrid studio set up – this is where the presenters come to one of our studio locations, or we bring the studio to you and we film and stream from there

– Hybrid event set up – similar to the studio set up, where we film and stream the presenters from a single location, this also includes a small audience in the room as well as those participants logging into the platform to view the stream

Both hybrid options can include a combination of presenters who are live in the studio or logging in from a different location to join the live stream

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