CUPGRA Conference

CUPGRA Conference

The Brief:

The Cambridge University Potato Growers Association conference has been run as a physical event for 30 years. 2020’s event scheduled for early December would bring together over 100 delegates from academia and industry to address sustainability, productivity and scientific issues.

The Challenge:

The event was originally scheduled to be a Hybrid coming from the client’s offices in Cambridge. A site visit confirmed that we could establish a studio in a safe space for up to 20 presenters, a panel discussion and our crew. Despite the announcement of lockdown number three it was decided that the event would still go ahead – albeit now 100% virtual.

The Solution:

Switching at short notice from a hybrid to 100% virtual involved performing technical checks on all twenty presenters to ensure that we would stream them on the live day. We also introduced a one-day rehearsal the day before the event to ensure that the speakers, most of whom had not presented at a virtual conference before, were fully prepared for the live event.

The Result:

We delivered for CUPGRA’s audience a really compelling one day conference with some fascinating presentations. The audience interaction and the panel q&a sessions worked brilliantly for all three sessions. Audience numbers exceeded expectations.

The Feedback:

Thank you to all of your team. A real pleasure working with you. Nervous to start, but now know a great team behind the scenes makes it easier. Even the Chairs now feel comfortable!

Thank you very much for all your help and support, over the last few days… As ever!!!!! You really made a complex event run well, with easy access!!! Really appreciated!!!