Online networking has become more popular than ever. No wonder why virtual events offer great opportunities for networking. Now that live events are back on the table, some event organisers are not sure whether virtual events are still a viable option for their corporate events, especially...
There’s a lot that goes into marketing a corporate event successfully, and it all starts with creating an event marketing plan. Needless to say, it can be difficult for event organisers to attract their target audience and achieve high attendance, without putting significant efforts into marketing...
Event marketing is a valuable strategy for businesses, from tech start-ups to independent shops. Brands of all kinds attend a wide variety of events, such as trade shows, conferences, seminars, festivals, exhibitions, roundtables, launch events or business lunch meetings. All of these events have different agendas...
Your event proposal could make all the difference between a successful event and an event that doesn't reach its full potential. Many corporate event planners and organisers feel disappointed when their event is not as successful as they had initially hoped. This is after they have...
It's important for companies to make sure their event theme is something that’s appropriate for not just the event and the audience, but also their company culture and the setting. Event themes can be used to reinforce messaging, attract registrants, connect attendees and create cohesive storylines....
Virtual event sponsorship can be a great way to engage your clients and customers while also making your virtual event stand out. Generating revenue from virtual events may not be as difficult as it may seem. Securing sponsorships and finding various ways to monetise your event...
Regardless of whether you are planning a virtual, hybrid or in-person event, event marketing is key to its success. Perhaps you have put a lot of effort and dedication into planning your next event. But all that hard work may not be able to generate the...
A successful virtual event also requires successful virtual event planning. There are times when planning virtual events is an important part of your corporate event program. Times like these! Thanks to virtual meeting platforms and video streaming services, companies across the world can now plan virtual...
To organise a memorable Gala dinner, every aspect of the event should be planned meticulously and executed flawlessly. Many would like to think that with generous sponsors supporting your event and plenty of guests eager to donate to your cause, organising a Gala dinner event should...
Event marketing may seem daunting at first, but it doesn’t need to be overwhelming. Without reaching out to your target audience and encouraging them to show up for your upcoming event, you would be leaving everything on the table. This is why, no matter how big...